Click What Millions of People Are Doing Online

by Bill Tancer
PUBLISHER
HYPERION
©2008
ISBN-10 1401323049
ISBN-13 9781401323042
FORMAT Hardcover
PAGES 221
Size 9.5 x 6.75 x 1 Inches
Weight 0.95 Pounds
PUBLISHED 09/02/2008
Non-Fiction
From Strand Bookstore

This behind-the-scenes look into the massive database of online intelligence reveals the naked truth about how we use the Web, mavigate to sites, and search for information - and what all of that says about who we are. Author bill Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. CLICK analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Afterall, "I click, therefore I am; I am, therefore I click."
From the Publisher

An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day draws on extensive online intelligence to share lesser-known insights into how people use the Web, navigate, and search for information, in an account that also explains how his work can help businesses to target consumer trends.

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